Study Shows Customer Experience Matters - Online and Offline

A national study conducted by e-Commerce tools developer Allurent found that 82% of respondents said they would be less likely to return to a website where they had a frustrating shopping experience. Even more interesting is the fact that nearly one-third said that a frustrating experience online would make them less likely to buy at that retailer's physical store.

This data is important in illustrating that the online experience extends well beyond the viewers' immediate request, therefore everything about a website needs to be properly orchestrated to serve not only their immediate needs, but also leave a positive impression of the brand thereafter.

When thinking about your website, keep in mind that it IS marketing. It IS your store. It IS your brand. It IS out there creating lasting and power impressions in your imminent buyers' mind. Take advantage of this data to give them exactly what they want to create lifetime value for them and your company.

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