Single Throw's Internet Marketing Post

Single Throw is an Internet Marketing firm that helps businesses with sales lead generation by making sure your message is in the right place at the right time - when a customer is searching and has need - when they are most likely to make a buying decision. We call this "From Search to Success." In this blog, Single Throw's experts will share their insights on the state of business and marketing, both online and offline, as well explore new areas of Internet Marketing.

Monday, October 31, 2005

Sunday Morning Quarterback

Weekly shared insights and opinions from Caryl Felicetta, Single Throw COO

Something Interesting From The Chronicle

On this Halloween weekend, how can we possibly go by without mentioning the Queen of ostentatious holiday decorating herself, Martha Stewart. The Houston Chronicle Book Review had some interesting comments on two totally different recently-released business reads:

  • The Martha Rules: 10 Essential Rules for Achieving Success as You Start, Build, or Manage a Business By Martha Stewart
  • The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable Edited by Seth Godin Portfolio

Whether you like Martha or not, you can't help but admit that she's a successful marketing machine, unstopped by her past legal issues, if not fueled by them. The Chronicle wasn't quite so complimentary in regards to her book, however I thought it was interesting to compare this marketing powerhouse with another who may not share the consumer popularity, Seth Godin.

Godin's success started with his formation of Yoyodyne (not really a household name) and later the sale of that company to Yahoo! (more of a household name), whereas Martha built her empire and became a household name.

Regardless of the less that favorable remarks made of her book, you'll see on Amazon that most reviews are quite favorable. While The Chronicle may have deemed her thoughts somewhat elementary, sometime business people need to be hit in the head with the basics.

Godin, whom The Chronicle deemed "one of the most clever and original business writers today" gathered 33 of industries most insightful thinkers to provide their thoughts on the truly remarkable. This follow-up to The Purple Cow takes being outstanding and different to a whole new level when presented from other big thinkers. As always, Godin delivers.

One thing both authors tell us: be remarkable. It's the differentiator that sells. Find it and you will find rewards.

Seth Godin will be speaking in Edison, New Jersey on the topic of Change and Marketing. Visit Move Ahead 1 for more information and to register for this great Internet Marketing Seminar.


  • At 1:26 PM, Anonymous Anonymous said…

    My comment/quesiton really does not relate to the topic at hand. However, it is Internet-realted and I figured this would be as good a place as any to ask.
    I recently interviewed with an Interactive ad agency. The interview was coming along very well until I was asked for my opinion of blogging and something called "Tiki". I commented with my opinion about blogging but confessed to lack of knowledge about Tiki. Needless to say, I did not get the job.
    So let me ask. What the heck is Tiki as it relates to marketing via the web (not the Giants' running back.)
    Thank you.

  • At 7:33 PM, Blogger Single Throw said…

    Tiki CMS/Groupware or TikiWiki is an open source content management system (CMS) that can be used to create web applications, sites, portals, intranets, extranets and blogs. As a content management system, or CMS, it can be used to create Internet content which can be one way to deploy content to achieve an Internet marketing program's goals. Keep in mind though that there are many ways to achieve a program's goals. The different ways to deploy Internet content (as websites or blogs, for example) should only be part of the strategy. It's the marketing objectives behind it that should drive how content is published. Hope that helps! Good luck in your job search. -- CF


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