Learn about marketing, help yourself, help another

Larry Bailin, Single Throw's CEO extraordinaire, and author of the popular marketing blog, ConnectedCustomers.net, is proud to announce the long-awaited national launch of his new book "Mommy, Where Do Customers Come From?" which takes a look at marketing from a whole 'nother viewpoint. "Yes, there really can be a different marketing book, Virginia!"

To celebrate the launch and share some of the "love," a charity event has been created. All proceeds from the sales through Amazon.com on the day of the launch, Thursday, November 15th, will go to the following 4 charities:

The American Heart Association
Michael J. Fox Foundation for Parkinson’s Research
Special Olympics
The American Cancer Society

So on Thursday, November 15th, go to Amazon.com and purchase the book! Let us know what you think, too! (So far the reviews have bee GREAT!)

Mr Olympia Ronnie Coleman makes his first public interview on Single Throw's new Podcasting platform

Ronnie Coleman spoke with Evan Rapp from Epicenter Media, about losing his title and his planned comeback, in a podcast produced for Prosource by Single Throw.

This is the first time he is speaking out in the media and also the first video podcast launched from Single Throw's new podcast marketing platform, TIMBRE media.

The podcast is available in video and audio formats from their new podcast portal Prosource Muscle Vision.

Listen to Ronnie as he is engaged by Rapp's sportscaster style and talks about the loss, a planned comeback and his training regimen. "It's nothing but a peanut..."

See it now!


digg story

Websites are getting sticky again!

At a recent BtoB NetMarketing breakfast (note: a highly recommended event!), one topic that came back to life was site "stickiness." Yes it sounds messy, and it can be just that if the intentions of stickiness are misplaced.

Stickiness is essentially your site's ability to retain viewers. That can mean their average visit at the site is longer (lasting several minutes to hours); or they are viewing more pages of the site (which can also increase their time at the site); or they simply return often and regularly.

These are all good things and often difficult to achieve. However, several different delivery methods have emerged, such as blogs, podcasts and email marketing. Each of these can help a viewer to obtain the information they are looking for and make it easy for them to come back for more.

The biggest issue with stickiness is content. You need to ensure that you have carefully planned and executed a content strategy to ensure you give viewers a reason to come to the site - and then come back for more.

There's more on this subject in my latest blog on ReveNews.