Single Throw's Internet Marketing Post

Single Throw is an Internet Marketing firm that helps businesses with sales lead generation by making sure your message is in the right place at the right time - when a customer is searching and has need - when they are most likely to make a buying decision. We call this "From Search to Success." In this blog, Single Throw's experts will share their insights on the state of business and marketing, both online and offline, as well explore new areas of Internet Marketing.

Tuesday, February 07, 2006

Even "big" companies get banned for Spam!

Reports are spreading rapidly across the Internet since this weekend when Google engineer Matt Cutts announced in his blog that the German website of BMW, the luxury carmaker, has been removed from Google’s search results as part of the web company’s crack down those that intentionally try to "force" their site to the top of search results by employing techniques that Google and other search engine's publicly frown upon. We all call it "spam" or "black hat techniques." Ultimately, no matter what label it's given, the bottomline is that you will get cut from search results, particularly those of the top search engines Google.

The site was found by Google to have been delivering a page loaded with keywords to the Google spider ("Googlebot"), but presenting viewers with a totally different page. This technique is often called "cloaking" or "redirecting". Unscrupulous optimization firms typically will try this technique as it give the ability to add tons of content without affecting site design or marketing message. They'll use programming, such as JavaScript, to control the delivery of one page to a search engine spider, and their non-optimized page to a viewer.

While this sounds like a nice, clean way to serve both search engines and viewers, it's not. Deceptive marketing practices, such as this, are designed to do just that: deceive. If the content you are presenting is not appropriate for a viewer, it is not appropriate for a search engine.

This certainly isn't the first time - or last - that this has happened. Apparently a Ricoh site is on the block for a similar tactic. Consider this situation similar to that of Martha Stewart's "time away." Using their ability to soak in the media, Google spreads the word to ensure that we all walk the straight and narrow; as a reminder that they are watching.

Bad news is better than no news, they say, and it is likely the German BMW site is getting far more traffic than they do on any other given day. Worse news is that it's likely a large majority of the viewers aren't even "just browsing" for a new Beemer. Their just looking at what all the fuss is about. In Martha's case, she gained a whole new flock of fans.

The reality of it all is that smart Internet marketing means using the tools we now have available to help us better define our prospects needs and desires. Smart Internet marketing uses the talents and skills of marketing, design, advertising, copywriting and programming professionals to accurately deliver messages to customers with a need. Smart Internet marketing means success for marketers and viewers.

Read more about it...
BMW falls foul of Google ‘web spam’ rules (Financial Times)
Google Boots BMW For Web Spam (MediaPost)
Google hands BMW its 'death sentence' (Electric News)
Beating the Google search: a brief history (UK Times Online)
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