Single Throw's Internet Marketing Post

Single Throw is an Internet Marketing firm that helps businesses with sales lead generation by making sure your message is in the right place at the right time - when a customer is searching and has need - when they are most likely to make a buying decision. We call this "From Search to Success." In this blog, Single Throw's experts will share their insights on the state of business and marketing, both online and offline, as well explore new areas of Internet Marketing.

Monday, September 25, 2006

Websites are getting sticky again!

At a recent BtoB NetMarketing breakfast (note: a highly recommended event!), one topic that came back to life was site "stickiness." Yes it sounds messy, and it can be just that if the intentions of stickiness are misplaced.

Stickiness is essentially your site's ability to retain viewers. That can mean their average visit at the site is longer (lasting several minutes to hours); or they are viewing more pages of the site (which can also increase their time at the site); or they simply return often and regularly.

These are all good things and often difficult to achieve. However, several different delivery methods have emerged, such as blogs, podcasts and email marketing. Each of these can help a viewer to obtain the information they are looking for and make it easy for them to come back for more.

The biggest issue with stickiness is content. You need to ensure that you have carefully planned and executed a content strategy to ensure you give viewers a reason to come to the site - and then come back for more.

There's more on this subject in my latest blog on ReveNews.