Single Throw's Internet Marketing Post

Single Throw is an Internet Marketing firm that helps businesses with sales lead generation by making sure your message is in the right place at the right time - when a customer is searching and has need - when they are most likely to make a buying decision. We call this "From Search to Success." In this blog, Single Throw's experts will share their insights on the state of business and marketing, both online and offline, as well explore new areas of Internet Marketing.

Friday, June 02, 2006

Qualifying the Internet as Marketing Tool

An interesting article regarding qualifying the Internet as a successful marketing tool from Single Throw's Caryl Felicetta as posted at

Believe it or not, there are still companies out there that do not see the Internet as a qualified advertising or marketing medium. With all of the press on search engines, banner advertising, and even phishing, you would think that everyone would be beyond the glass wall that still makes it an "us" and "them" game. There's more tangible evidence - outside of the success that brick and mortar and online only plays - that may help sway those that still do not look at Internet marketing seriously.