Qualifying the Internet as Marketing Tool
Believe it or not, there are still companies out there that do not see the Internet as a qualified advertising or marketing medium. With all of the press on search engines, banner advertising, and even phishing, you would think that everyone would be beyond the glass wall that still makes it an "us" and "them" game. There's more tangible evidence - outside of the success that brick and mortar and online only plays - that may help sway those that still do not look at Internet marketing seriously.
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